Let the customer explore all the range of your offer
Vehicle customization has been a Must Have for years. Gone are the days of the Ford T where customers had many choices as this quote shows: “People can have the Model T in any color – as long as it’s black.”
In order to meet the needs of customization, the means of production have been adapted to produce the vehicle customized. This has required industrial prowess and heavy investments in terms of supply, logistics, and the manufacturing chain. Marketing and Sales have to set up tools that highlight these technical capabilities.
We all need to visualize the product we want to buy.
But the range is so wide that it is impossible to present in a dealership all the vehicle models, colors, options, and accessories available in the catalog.
We all remember this interaction with the salesman who asks us to imagine our vehicle: “it is the color of this one with the rims of that one and I believe that I have on the park a vehicle with a similar interior to your choice! ” This requires a lot of imagination…
We must not forget that the presentation space available in dealerships is expensive (see article).
The implementation of an interactive configurator that calculates the product price but also 3D visuals in accordance with the customer’s choices is essential. It presents all the colors, versions, and accessories while respecting the technical and marketing constraints of the catalog.
The customer can interactively personalize his vehicle and compare several configurations. Surveys show that the possibility for the client to visualize his customized product is a trigger for the act of purchase.
In addition to the web configurator, the kiosk configurator with a touch screen is an ideal solution to create a relationship with the customer at the point of sale. The continuity of the experience between the different configuration tools is also very important: I can prepare a vehicle pre-selection at home on the manufacturer’s website and then recall it effortlessly at the point of sale to initiate the discussion with the account manager.
The connection with the manufacturer’s information system eases the production of a quote directly from the vehicle configuration, with visuals in line with the customer’s choices.
It is possible to offer a reduced delivery time or a preferential rate by configuring the configurator according to the available stock of vehicles in order to offer the customer only the subset of the existing options in the fleet.
Let’s take the example of light commercial vehicles: professional customers want to know what the vehicle offers in terms of space and possible layouts so that it is perfectly adapted to their jobs. The visualization of all these possibilities is a real asset. Here again, the final customer is more inclined to buy when he can evaluate the product in all its dimensions. Find a dedicated article here.